The Challenge
Design a logo for Dianne Wilkins’ Book Club an internal, for-fun club at Critical Mass focused on a shared love of reading. Each month Dianne Wilkins will select a read that's dear to her heart - ranging in genre, publication date, and author background in the hope of diversifying our discussions and exploring new perspectives.
Date
April, 2020
The Concept
Each employee at Critical Mass has an “Inspired By…” attached to their email signature. Dianne Wilkins is inspired by positive change and the warmth of the sun. The logo integrates Critical Mass brand colours and the warmth of the sun.
