Create a visual identity system for the 2018 Network of Empowered Women (NEW) Conference around the theme “Embrace your Voice and Let it Echo”. The visual identity will need to use the existing brand assets and maintain the brand recognition of the NEW organization. Deliverables include, but are not limited to conference program guides for both students and corporate attendees, menus, social media post, and digital and physical assets for advertising purposes.
My inspiration for the visual system came from the visualization of sound waves created from one's own voice, based on the Conference theme "Embrace Your Voice & Let It Echo". The goal of the conference was to empower young women to use their own voice to create a ripple effect as visualized through the fluid, radiating lines.
Throughout the conference, there were a number of special events including a travel-themed icebreaker over breakfast and a Great Gatsby themed gala.