This poster advertising a ski trip for the University of Alberta Ski and Snowboard Club was created using original collage and illustration.
It was important that this poster resonate with the target audience of individuals looking to participate in an experience in the mountains on a student budget.
The bright colour and limited text engage the viewer enough to communicate the essential information: date, cost, how to participate. Eye catching images and clear information are essential for successful engagement with a viewer within the fast paced campus environment.