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Roam Conference

Roam Conference

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The Challenge

Create a visual identity system and brand for a unique conference concept. 

 
 

Date

April, 2017

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The Concept

The logo designed for Roam Conference is essentially a stylized snail. The snail is symbolic of the conference for a number of reasons. Firstly, the tagline of the conference is “live slow”. A snail has long been associated with a slower pace, so it is a fitting to use a snail as a symbol to represent the ethos of the conference. Secondly, the snail is a nomadic animal; it carries its home on its back wherever it travels. As the primary target of attendees are individuals who lead a nomadic life, the snail is also a symbol of this. Finally, the logo has been designed so that there is a wave shape in the negative space between the shell and the body of the snail. The wave is an explicit tie to the surf aspect of the conference.

 
 
 
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Primary Brand Colours

Secondary Brand Colours

 
 
 

Typography

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Conference Materials

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Moodboards

Couple collages to get the vibe just right.

 
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